Account Based Ticketing is a ticketless way of allowing people to travel meaning they tap or scan using a secure token, linked to an account in the back office, to make a journey. The location and amount of taps calculates the fare, which is charged to the passenger post journey. This means riders no longer need to buy a ticket and can benefit from best fare policies.
Account Based Ticketing used to take years to deliver and cost hundreds of millions, or even billions, to deploy. This is no longer the case with Justride’s Account Based Ticketing capabilities.
Selecting the right tokens to use for an Account Based Ticketing deployment is a really important factor to consider. Tokens need to be widely available to passengers across the transit network. Justride enables the following account based tokens:
Contactless bank cards, or Contactless EMV (cEMV), is a secure open-loop token which has been proven to work well to enable Account Based Ticketing. There are no barriers to enabling the token to work for the first time of use and as long as adoption is high it removes the need to issue proprietary tickets.
Global smartphone adoption is significant around the globe making this a great token to use for Account Based Ticketing. Currently the best way to enable a mobile phone to work as a token is via a barcode linked to a stored value account, as barcodes work across all smartphones.
Smartcards have the benefit of being able to be used by people who may not have a smartphone or contactless bank card. They also work well for enabling concessions and entitlements.
The Justride SDK integrates the Justride Platform into 3rd party applications and enables them to offer a secure account based token to passengers.
Using mobile payments when deploying an account based system enables users to use their phone as a token and travel across the transport network in a similar way to a contactless bank card but without the plastic, using services such as Apple Pay and Google Pay.
When running an Account Based Ticketing system one of the key benefits is reducing cost, so we believe any tickets issued by an agency should be as cheap as possible. Paper barcode tickets are a great solution for enabling the unbanked but should be limited to single rides.
In the past, transport providers either gave you old fashioned paper tickets, magnetic tickets and smartcards. This meant that they needed complex infrastructure to facilitate that payment and validate the ticket, as well as to distribute pieces of plastic or paper that allow riders to travel. The future of ticketing turns this approach around and tries to remove both expensive single purpose infrastructure and the need to issue a piece of paper or plastic, saving agencies money. This is the approach we call BYOT (Bring Your Own Ticket).
The ubiquity of the smartphone, the increased proliferation of contactless cards and the availability and speed of the internet have enabled cloud-based software delivery to flourish, and with it brought better ways to run ticketing for public transit. In this post we run through a short 7-step guide to move agencies to a BYOT set up, enabling organisations to save money and improve the passenger experience.